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| 浅论广告道德人格 |
| Analysis of the advertisement morals personality |
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| DOI：10.3969/j.issn.1008-5092.2008.03.013 |
| 中文关键词: 广告道德人格 "真" "善" "美" 马克思主义美学 |
| 英文关键词: the advertising morals personality the ideal moral personality of the advertisement marxist aesthetics |
| 基金项目: |
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| 中文摘要: |
| 广告是社会发展的产物,广告所宣传的思想理念、价值取向等对当今社会和人们的生活有着极大的影响,而它从某种程度上来讲是广告道德人格的直接外化.从广告道德人格的定义出发,分析广告道德人格存在的应然性,并进一步探讨了在社会主义现代化发展的今天,广告人应该展示出的理想道德人格的标准. |
| 英文摘要: |
| An advertisement is a social development product.And the thought idea and the value orientation of the advertisement propagandizes,have the enormous influence on our social and people’s life.In fact,it says to be the advertising morals personality outside.This article is devoted to defining the advertising morals personality,analyzing what the advertising morals personality’s existence should be,and further exploring the ideal morals personality standard which the adman should demonstrate today. |
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