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| 发展我国保险业电子商务策略研究 |
| The Research on the Strategy of Developing E-business in Chinese Insurance |
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| DOI：10.3969/j.issn.1008-5092.2005.03.009 |
| 中文关键词: 电子商务 保险 策略 |
| 英文关键词: E-business insurance strategy |
| 基金项目: |
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| 摘要点击次数: 4224 |
| 全文下载次数: 3650 |
| 中文摘要: |
| 保险业电子商务化,因其快捷方便,拓宽了保险业务的时空,将进一步释放保险市场的潜能,有着广阔发展的良好前景,但其也受传统观念意识、网络安全等因素的制约,故应通过转变经营观念,坚持网上、网下保险结合,采用信息安全技术,完善法律等措施,促使其健康稳定发展. |
| 英文摘要: |
| This paper analyses the impact of e-business on insurance and the opportunity and restricting factors of devoloping e-business in Chinese insurance and proposes the strategy of developing e-business in China’s insurance. |
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