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| 品牌战略与企业文化力开发 |
| Strategy of the brand and developing the power of corporate culture |
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| DOI：10.3969/j.issn.1008-5092.2004.03.009 |
| 中文关键词: 品牌战略 企业文化 开发 |
| 英文关键词: the fight between the brand the culture of the enterprises |
| 基金项目: |
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| 摘要点击次数: 6198 |
| 全文下载次数: 5205 |
| 中文摘要: |
| 激烈的市场竞争中品牌战的帷幕已徐徐拉开,品牌战的背后实际就是企业间的文化战,企业文化力的开发已成为品牌战略中的一个重要内容. |
| 英文摘要: |
| In the fierce market competition, the curtain of the fight between the brand has already been drawn back..It is a culture fight among enterprises that real behind fight of the brand. The development of the strength of corporate culture has already become an important content in the strategy of brands. |
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