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| 高校官微推进思政教育高质量发展对策研究 |
| Research on the Current Situation of Ideological and Political Education of Micro Officials in Colleges and Universities and Its Countermeasures |
| 投稿时间：2020-12-26 |
| DOI：10.16018/j.cnki.cn32-1499/c.202103021 |
| 中文关键词: 微信公众号 思想政治教育 网络话语权 |
| 英文关键词: Wechat official account ideological and political education network discourse power |
| 基金项目:盐城工学院思想政治教育研究会基金资助项目(SZ202019)。 |
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| 中文摘要: |
| 高校微信公众号为高校思想政治教育争夺网络话语权工作提供了一个有效载体。介绍了高校思想政治教育网络话语权和高校微信公众号的基本内涵，通过对江苏省两所高校的官方微信公众号2020年9月-2021年1月期间所发的推文进行统计分析，得出了国内高校官方微信公众号存在“与思想政治教育有关的推文数量相对较少，内容缺乏一定的思辨性，缺乏一定的交流和互动”三个影响高校微信公众号思想政治教育网络话语权提升的问题。通过在提高认识、敢于批判、积极对话等方面提出改进策略，进一步提升高校思想政治教育网络话语权。 |
| 英文摘要: |
| The Wechat official account of colleges and universities provides an effective carrier for the ideological and political education in the university to compete for the network discourse power of ideological and political education. It introduces the basic meaning of the network discourse power and the Wechat official account of universities. By analyzing the tweets issued by the Wechat official account of two universities from September 2020 to January 2021, the paper draws the conclusion that three problems affecting the promotion of the network discourse power of the Wechat official account in colleges and universities, that is, relatively few tweets related to ideological and political education, lacks of certain speculative content, lacks of certain communication and interaction. The strategies, improving awareness, having the courage to criticize and making dialogues actively, are put forward to further enhance the network discourse power of ideological and political education in colleges and universities. |
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