| The PPP mode pension program is different from general project, it has the nature of quasi-public products, therefore, not on the basis of market pricing method to the PPP model endowment project pricing, but need to consider the social capital, the balance of interests between and among groups and government departments in the elderly group, in as much as possible to meet the old people's ability to pay level minimizing government subsidies and the social capital of utility maximization "tripartite" reasonable goals. As an investment decision maker, social capital needs to consider the accepted price level of the elderly, the reasonable expected return of the project and the subsidy given by the government to the project, so as to choose whether to invest in the project. |