| The article first outlines the animation derivative products and their industrial chain, analyzes the internal relationship between the two, and summarizes the current problems in the design and development of animation derivative products. On this basis, we will fully explore the national culture, improve originality, combine traditional Chinese elements with modern technology, demonstrate cultural confidence, strengthen modern media communication, promote design and development, build a talent training system, build a talent team, and go for market Road, creating an animation brand and other dimensions, and put forward effective strategies for the design and development of animation derivative products. |