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| 我国冰雪体育旅游现状及发展策略探究 |
| Research on the Current Situation and Development Strategies of China's ice and Snow Sports Tourism |
| 投稿时间：2019-03-11 |
| DOI：10.16018/j.cnki.cn32-1499/c.201903020 |
| 中文关键词: 冰雪体育旅游 发展现状 可持续发展 策略探究 |
| 英文关键词: snow sports tourism Development status Sustainable development Strategy to explore |
| 基金项目: |
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| 中文摘要: |
| 随着北京-张家界申办2022年冬季奥运会的成功，冰雪体育旅游迅速成为了当今最受关注的热门产业之一。如果能抓住这次发展机遇，大力开展冰雪体育旅游项目，可以为当地旅游业的发展创造极大的收益，与此同时还能提升我国冰雪体育旅游层次。通过阐述我国冰雪体育旅游的发现现状，对其中存在的问题和面临的挑战进行分析，结合实际情况提出冰雪体育旅游的发展对策。 |
| 英文摘要: |
| With the successful bid of Beijing and zhangjiajie for the 2022 winter Olympic Games, ice and snow sports tourism has quickly become one of the most popular industries. If we can seize this development opportunity and vigorously promote the ice and snow sports tourism project, we can create great benefits for the development of local tourism, and at the same time, improve the overall situation of China's ice and snow sports tourism and bring more economic benefits. This paper briefly describes the discovery status of China's bingyu sports tourism, analyzes the existing problems and challenges, combined with the actual situation puts forward targeted tourism discovery countermeasures. |
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