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| 基于“钻石模型”的盐城旅游产业竞争力分析 |
| On the Tourism Industry Competitiveness of Yancheng Based on Diamond Model |
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| DOI：10.3969/j.issn.1008-5092.2010.04.010 |
| 中文关键词: 旅游业 竞争力 钻石模型 |
| 英文关键词: Diamond model tourism industry competitiveness |
| 基金项目: |
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| 中文摘要: |
| 根据波特的"钻石模型",影响产业竞争力的主要因素包括生产要素、需求状况、相关与支持产业、企业的战略与竞争、政府和机遇六个方面.从这六个方面来分析盐城旅游产业竞争力,可以发现,目前盐城旅游产业竞争力还不是很强.要进一步提升盐城旅游产业竞争力,必须要整合旅游资源,打造旅游精品;创新旅游宣传和营销;积极引导旅游相关支持产业发展,走集群化发展道路;加强政府宏观管理;加快旅游人才的培养等. |
| 英文摘要: |
| According to Potter’s "Diamond model",industry competitiveness includes six facets: production factors,demand status,relative and supportive industries,tourism enterprises,government and opportunities.By "Diamnod Model",this paper analyzes on Yancheng city tourism industry competitiveness.It shows Yancheng tourism industry competitiveness is not very strong.Then the paper proposes some strategies of promoting Yancheng city industry competitiveness,such as readjusting tourism resources,following the ways of brand and cluster,innovating tourism advertising and marketing patterns,strengthening the government macroscopic management and so on. |
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