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| 产品创新中顾客知识管理能力的提升策略 |
| The Promotion Strategy of Customer Knowledge Management Ability in Product Innovation |
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| DOI：10.3969/j.issn.1008-5092.2009.03.007 |
| 中文关键词: 产品创新 顾客知识管理能力 提升策略 |
| 英文关键词: product innovation customer knowledge management capability promotion tactic |
| 基金项目: |
| 作者 | 单位 | | 季凤仙 | 江苏大学,工商管理学院,江苏,镇江,212013 | | 崔永萍 | 江苏大学,工商管理学院,江苏,镇江,212013 | | 倪自银 | 盐城工学院,经济与管理学院,江苏,盐城,224051 |
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| 中文摘要: |
| 界定了企业产品创新中顾客知识管理能力的概念和维度,提出加强企业顾客知识获取、共享、应用、创新和保护等管理流程能力的建设策略,以及提升高层领导者、组织结构、企业文化、引导机制和信息技术等基础资源能力的策略,进而提高企业产品创新绩效,赢得竞争优势. |
| 英文摘要: |
| This article defines the concept and dimension of customer knowledge management capability in enterprise’s product innovation,puts forward the construction tactics of the management procedure ability of strengthening enterprise’s customer knowledge acquisition,sharing,employing,innovating and protecting etc.,and promotes basic resource ability tactics of high-level leadership,organizational structure,corporate culture,guidance mechanism and information technology etc.,thus improving enterprise’s product innovation performance,winning the competitive advantages. |
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