文章摘要
“小舢舨”怎样迎战“航空母舰”——中小流通企业参与国际竞争面临的形势与对策
How Does "Dinghy" Challenge "Aircraft Carrier" --The analysis of posture and countermeasure of medium-sized and small trading enterprises' participation in international competition after (China) entering WTO
  
DOI:10.3969/j.issn.1008-5092.2003.03.007
中文关键词: 流通企业  国际竞争  流通体制改革  宏观调控
英文关键词: trading enterprise  international competition  reform of circulation system  macro - control
基金项目:
作者单位
徐友杭 建湖电大分校,江苏,建湖,224700 
崔荣忠 盐城市工商局,江苏,盐城,224001 
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中文摘要:
      加入WTO后,国际大型流通企业以"航母"的形式冲击我国中小型流通企业这类型的"小舢舨",分析了国际"航母"成功的奥秘以及本国中小流通企业与国际商业航母的差距,提出了"小舢舨"面临的严峻形势和迎战"航母"的基本策略.
英文摘要:
      With China entering WTO, the large international trading enterprises as a form of "aircraft carrier" lash the "dinghy"-the medium - sized and small trading enterprises in China. The article analyzes the secrets of aircraft carrier success, finding out the differences between "dinghy" and aircraft carrier". With providing a flinty position of dinghy" and giving a basic policy to challenge " aircraft carrier".
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